|I can't imagine tucking into my kebab take away here...|
|Bloody little wooden signs everywhere, I know where I live thanks....|
Their introduction to what vintage was however a big fib, actually car enthusiasts and antiques buyers are right, if you call something less than 50 years old vintage you are big fat pants on fire liar. Just because today's PR's and clueless fashion magazines and a load of 20 somethings have suddenly decided that they think 70's or 80's is vintage doesn't make it so, imagine if I tried that with anything else. I'd end up in court for misrepresentation.
Vintage 'style', if you say so, retro certainly but it ain't vintage under 50 years unless it is wine. Unless that is 'vintage' has become something else, in which case what term do we use? 40's clothes are not antiques a nd I'm unilaterally (well no one else listens to me!) reclaiming the word vintage for what it actually means genuinely old. Not something that anyone over the age of twelve has already worn before.
|Here the union jack and flowers have been cleverly combined....|
|Cupcakes are not the only cake.|
Maybe I read too much into it but cozying up the 30’s and 40’s and 50’s and presenting them as a soft focus version of the past seems retrograde in the wrong way. I'm all for escapism but is there much difference between wrapping women up ‘vintage’ style and sticking us in short lycra mini skirts and painting us wag orange. It’s also yet again ageist, this style of vintage only suits the very young or the fecund, if you were middle aged you would be described as mutton dressed as lamb double quick.