However that being said I do get this outpost of Soho House. It is always a pleasure to visit Soho House in Soho as I am invariably in excellent company and find the staff, drinks and food good. However I am ambivalent about the clientele (my fault, probably just a bit too ‘old Soho’ around the edges). Also I never liked, apart from the mirrored bar area, the interior. Too dull and Conranesque for me. Never liked the combination of Georgian and mid-century styles which feel like a numbing down of 17th century flamboyance. I also feel it lacks the loucheness of other modern Soho Clubs. Soho House does not seem to feel so much like a club as an leisure amenity, members seem to know the staff but not each other.
Soho Shoreditch house is, I think, am attractive place. Not so much the roof side pool area. I think pools on roofs are a fantastic idea, and this one is nice as is the inspired concept of placing an open plan windowy bar beside it. However it was obviously a poseur’s paradise and the people around it looked a bit Eurotrashy. Still more pools and gardens on London roofs, please. It is a GOOD THING.